MANAGEMENT of CHANGE - Step 4

Communicate the vision

Kotter: '..without credible communication, and lots of it, the hearts and minds of the troops are never captured.' '..make use of all communications channels.' '..lead by example....'walk the talk'.'

Our TIP: Communicate in terms open to any manner of interpretations, such that you can't be pinned down to any specific, concrete meaning. Once people actually understand what you're talking about they'll start getting all uppety.