MANAGEMENT of CHANGE - Step 3

Create a vision

Kotter: '..without a sensible vision, a transformation effort can easily dissolve into a list of confusing, incompatible projects that can take the organization in the wrong direction, or nowhere at all.' '..an explanation of 5 minutes should obtain a reaction of 'understanding' and 'interest', and should clarify the direction.'

Our TIP: Create yourself a vision of change such that nobody really knows what it means in terms of real change, particularly change as in jobs will go, e.g. 'there will be new challenging opportunities for all employees' (being able to sign on is a challenging opportunity)